Complications in Canine Cranial Cruciate Ligament Surgery

Merchandising Tips

{ "merchandising_tips": [ { "tip": "Target Ideal Reader", "description": "Market to veterinary surgeons, orthopedic specialists, and veterinary students in surgical programs. Focus on continuing education platforms, veterinary surgical conferences, and professional associations. Emphasize appeal to practitioners seeking to reduce post-operative complications and improve patient outcomes." }, { "tip": "Bundle with Complementary Subjects", "description": "Cross-promote with titles on canine orthopedic surgery, rehabilitation protocols, pain management in dogs, and diagnostic imaging for joint injuries. Create package deals or reading lists that position this as part of a comprehensive orthopedic surgery reference collection." }, { "tip": "Highlight as Reference Tool", "description": "Market as a desk reference and troubleshooting guide rather than cover-to-cover reading. Emphasize quick-access case studies, complication classification systems, and decision trees. Promote for clinic libraries and surgical suites where practitioners need rapid problem-solving resources." }, { "tip": "Leverage Study Resources", "description": "Develop supplementary materials: downloadable surgical checklists, complication flowcharts, and case study worksheets. Offer CME credit opportunities or study group guides to increase perceived value and encourage adoption in veterinary schools and continuing education programs." } ] }